This policy describes the purposes for which PayPerLead Ltd uses cookies. These cookies enable our clients to target ads, store ad delivery and reporting data, and evaluate the result of the advertising. We also use cookies in order to remember users’ opt-out choices.

PayPerLead Ltd also uses some non-cookie technologies, alternative methods that perform functions similar to cookies, for the purposes described above. Non-cookie technologies are used by for example Apple’s iOS and Google’s Play Services for Android, in the form of unique IDs that are used for advertising.

Cookie opt-out

You can opt-out from having profiling cookies stored on your phone when ads are delivered from PayPerLead Ltd. To opt-out, click on the button above from a mobile device. From the 25th of May 2018, you should also be able to opt-in and opt-out from PayPerLead Ltd profiling cookies on any of the publishers that we work with and that show advertising delivered by the PayPerLead Ltd platform.

Please note that in order for us to remember that you do not want us to set profiling cookies on your device, we need to set a technical cookie. Please consider that, if removing all the cookies from the browser, this technical cookie might also be removed and, therefore, you would have to express again your choice to block such cookies using the interactive button included in this policy.

The opt-out only applies to the browser profile in which you set it. For example, if you set the opt out while using Firefox, but then use Chrome, the opt out will not be active in Chrome. To opt out in Chrome, you will need to repeat the opt out process. This is because the cookies cannot be read between different browsers or browser profiles.

The opt-out does not prevent the use of cookies or other technologies for purposes other than selecting ads based on your interests as inferred by your online behavior. If you opt out, data may still be collected about your web browsing activities and you may still see advertising. Ads may be selected, for example, based on the content of the web page in which they are shown. If you wish to block or delete cookies altogether, you can use web browser settings to do so.

Apple’s iOS and Google’s Play Services for Android use alternative methods that perform functions similar to cookies, in the form of unique IDs that are used for advertising. They provide mechanisms that allow users to opt out of the use of information about their usage of mobile apps to deliver targeted ads to their mobile device. For more information, or to opt-out from these mechanisms, consult your device settings. On iOS, you can for example opt-out from ads targeted based on location by going to “Settings – Privacy – Location Services – System Services”. You can opt-out from targeted advertising by going to “Settings – Privacy – Advertising – Reset Advertising Identifier” or “Settings – Privacy – Limit Ad Tracking”. On Android, open the Google Settings app, select Ads then “Reset Advertising ID” and choose “Opt out of interest-based ads”.

What cookies are and what they are used for

Cookies are small text files that the websites visited by a user send directly to its terminal (usually, to the browser), where they are memorised to be transmitted to the same websites at the following visit of the same by the same user (so called proprium first party cookies). During the web surfing of a website, a user may receive on its terminal also cookies of other websites or of other web servers (so called third parties cookies); this happens because there may be elements on the visited website, such as images, maps, sounds, links to specific web pages of other domains that are on servers other than the server on which the requested page is placed. In other words, such cookies are set up on a website other than the one that you visit.

The cookies may have a duration limited to a single session of navigation on the browser (the so called session cookies), and, in such event, they deactivate automatically once the browser is closed by the user; or may have a predetermined duration and, in such event, they will remain memorised and active on your hard disk until the expiry date, thus continuing collecting information during different sessions of navigation on the browser (the so called permanent cookies).

Cookies are used for several purposes. Certain cookies are necessary in order to allow you to surf websites and to benefit from their functionalities (the so called technical cookies). Other cookies are used in order to obtain statistical information, whether in aggregate or not, about the number of users accessing the websites and how the websites are used (the so called monitoring cookies or analytics). Other cookies are used in order to track your consumer profile to be able to offer you tailored and relevant advertising experiences (so called profiling cookies).

Profiling cookies

Profiling cookies are used in order to track your consumer profile and to be able to offer you tailored and relevant advertising experiences.

Your prior consent is requested in order to install profiling cookies, as provided pursuant to the current privacy law. For such a reason, when you access a website you should be offered clear and concise information regarding cookies and what providers that website works with, and from 25th of May 2018 you should also be asked to opt-in to the use of cookies. It will no longer be enough for websites to provide a banner informing you that (i) profiling cookies are used and that (ii) closing the banner, surfing on the home page or clicking whatever element on the home page outside the banner is considered an opt-in. For further information on how the website is handling cookies, please read their cookie policy.

Our profiling cookies are installed directly by PayPerLead Ltd. Such cookies are lasting ones and have a maximum duration of 12 months. The first part profiling cookies used are specified in the following table:


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How to manage your cookie settings

Please note that we do not recognize or respond to automated browser signals regarding Tracking Technologies, including "Do Not Track" requests. However, there are various ways in which you can manage and control your cookie settings. Please remember that, by deleting or blocking cookies, some of the features of the Services may not work properly or as effectively.

Turning off cookies via your web browser
Most web browsers will provide you with some general information about cookies, enable you to see what cookies are stored on your device, allow you to delete them all or on an individual basis, and enable you to block or allow cookies for all websites or individually selected websites. You can also normally turn off third party cookies separately. Please note that the settings offered by a browser or device often only apply to that particular browser or device.