PayPerLead Ltd  (“PayPerLead Ltd”, “we”, “us” or “our”) acts as an intermediary service provider, providing a range of services to media buyers and publishers in relation to their purchases and sales of advertising inventory. PayPerLead Ltd  also enables the ability for media buyers to integrate and use their first-party data for targeting purposes.

As a user you may encounter an ad from one of our media buying clients by viewing the content on a website or application owned or operated by one of our publisher clients.

This document provides information about our digital advertising technology and describes our policies about data collection and use. We aim to be transparent and to use a language that you as an Internet user can understand. If you have any questions, please reach out to [email protected]

PayPerLead Ltd ’s use of personal data

The information we collect from our ads is used to offer our users tailored and relevant advertising experiences.

For you as an individual, it means that PayPerLead Ltd  collects and processes data to be able to deliver relevant advertising, to make sure that you do not get the same ad delivered to you repeatedly and to make sure that the websites you visit do not show advertising to bots and fraudulent traffics.

We also collect and process data to evaluate and report on the effect and results of the advertising campaigns that run through our platform. PayPerLead Ltd  uses data based on thousands of users to create statistical models that predict which ads are most relevant to a user. This means that actions such as viewing, clicking, scrolling, swiping or in any other way interacting with ads are anonymously aggregated and used for data modelling purposes.

How do we collect information, and what information do we collect?

PayPerLead Ltd  uses cookies, tags, mobile SDKs, and in some cases non-cookie technologies, to collect data associated with web browsers or devices.

PayPerLead Ltd  may collect data when you receive an ad delivered by the PayPerLead Ltd  platform to a mobile internet site or mobile application. You may or may not have the ad inview, interact or click on it. PayPerLead Ltd  may also collect data when you visit a mobile internet site or mobile application on which PayPerLead Ltd  has integrated a so called conversion tag (a tag designed to measure a specific user behaviour on a site or in an app, for example finalizing a buying process). PayPerLead Ltd  may also process data that our clients receive from other sources and then use in the platform, or data that third party data providers resell in the platform.

The data collected and processed by PayPerLead Ltd  may include information about your browser and device, such as:

  • The type of browser and its settings (eg. language settings)
  • Information about the device’s operating system and type of device
  • Cookie information (for more information on cookies and conversion tags, see our Cookie Policy
  • Information about other pseudonymous identifiers assigned with the device, such as Apple’s Identifier for Advertisers (IDFA) and Google’s Advertising ID for Android devices (AAID)
  • The IP address from which the device accesses a client’s website or app
  • Wifi BSSID, the MAC address of the wireless access point (WAP)
  • In connection with receiving requests to show ads to a device or requests initiated by clients to track activity or place users into interest-based segments, information about the user’s activity on that device, including web pages and apps visited or used and the time those web pages and apps were visited or used
  • Information about the geographic location of the device when it accesses an app
  • Cell information from the cellular network (for Android app only)
  • Type of connection (i.e. wifi or cellular)

Location data, IP address, cookie ID and advertising identifiers are considered personal data when combined with certain types of information. The type of data that PayPerLead Ltd  collects from you is referred to as “pseudonymized data”. Pseudonymization is the separation of data from direct identifiers so that linkage to an identity is not possible without additional information that is held separately.

“Unique identifiers” are also included within the scope of personal data when combined with certain types of information. This unique identifier is a sequence of numbers or numbers and letters used as a kind of label that indicates to systems that the data in question relates to the same device or browser. It is used to identify the data without the need to refer to a name, address, or other information that could be connected to a user in the real world.

PayPerLead Ltd  assigns a unique identifier to every device or browser that passes through the Platform. While PayPerLead Ltd  cannot identify which individual (or individuals) are using the device or browser in the real world, this unique identifier, combined with the other information we collect or our clients or other ad tech companies attribute to that unique identifier (e.g., cookie IDs, mobile device IDs, IP addresses, latitude and longitude coordinates) could be connected to a user in the real world.

Note that PayPerLead Ltd  does not collect or process data that by itself identifies an individual, such as name, address, phone number, email address, or social security identifier. Further, PayPerLead Ltd  never collects or processes sensitive data points such as religious beliefs, biometric data, sexual orientation or data concerning health.

How is the data stored and how long is it kept?

PayPerLead Ltd  uses industry security standards to protect data on the platform. We will retain the data for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required by law.

Data sharing with third parties

PayPerLead Ltd  may share anonymous data in various ways. Primarily this happens when data is passed along to advertising exchanges, SSPs, DSPs or other similar advertising platforms for buying and optimizing ads. For example, PayPerLead Ltd  may synchronize anonymous identifiers with other ad platforms, customers, websites and services, so that the anonymous data we have collected can be used on third party websites and systems to show more relevant advertising to you as an end user.

The data that we collect or receive may be processed on our behalf by third-party service providers or sub-processors. We also use sub-processors to help us provide infrastructure services, like customer support functions and messaging services. Prior to engaging any third party sub-processor, PayPerLead Ltd  performs due diligence to evaluate their privacy, security and confidentiality practices, and executes an agreement around data privacy and security.

PayPerLead Ltd  may provide, or enable others to collect, information for purposes of protecting the safety and security of the online ecosystem, including to detect and prevent malicious activity and fraudulent traffic. PayPerLead Ltd  may also provide, or enable others to collect, information for purposes of tracking and reporting campaign results of advertising campaigns.